Logo formats
*Logotype
This format includes your company’s name in stylized typeface and/or your company initials in a simple shape.
*Pictorial Mark
This mark includes literal or representative imagery to symbolize your brand.
*Abstract Mark
This format includes abstract shapes and symbols that convey a specific idea or attribute. These types of logos are very unique and identifiable often without the company name.
*Emblem or Enclosure
This features the name or initials of the company, usually as part of a pictorial element or shape.
Logo styles
*Web 2.0
Common elements typically include vibrant colors, a subtle 3D feel, bold type, color transitions, shadows, gloss and reflection.
*Contemporary
Common elements include fresh colors, stylized imagery and clean type.
*Classic
Common elements include timeless colors, literal imagery and traditional type.
*Detailed/Stylized
Common elements include detail, textures, flowing lines and distinctive type.
*Complex illustration
These include a hand-drawn feel depicting a scene or character.
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