Services
Product
,
Graphics
Client
Red Bull
Year
2019
Services
Art Direction, Branding, Strategy, Website Design
Client
BBC
Year
2022
Website
bbc.com
Challenge
One of the primary challenges was to create a camouflage pattern that not only stood out but also aligned seamlessly with Red Bull's energetic and adventurous brand image. Ensuring the pattern was versatile enough to be applied across different types of merchandise while maintaining its visual impact posed another challenge. Additionally, meeting deadlines and production timelines for event readiness required efficient coordination and execution.
Goal
The main goal was to develop a distinctive and memorable custom camouflage pattern that resonated with Red Bull's audience and amplified the event experience. The design successfully captured the essence of Red Bull's brand attributes, incorporating elements of excitement and adventure into a visually striking pattern. The jerseys and merchandise created with the custom design effectively enhanced brand visibility and engagement during the event.
Results
The custom camouflage pattern and corresponding merchandise made a significant impact at the Red Bull event, garnering positive feedback from attendees and enhancing the overall event atmosphere. The distinctiveness of the design contributed to increased brand recognition and affinity among participants and spectators alike. Beyond the event, the success of the project strengthened Red Bull UK's reputation for innovation and creativity in branding and merchandising.
Services
Product
,
Graphics
Client
Red Bull
Year
2019
Services
Art Direction, Branding, Strategy, Website Design
Client
BBC
Year
2022
Website
bbc.com
Challenge
One of the primary challenges was to create a camouflage pattern that not only stood out but also aligned seamlessly with Red Bull's energetic and adventurous brand image. Ensuring the pattern was versatile enough to be applied across different types of merchandise while maintaining its visual impact posed another challenge. Additionally, meeting deadlines and production timelines for event readiness required efficient coordination and execution.
Goal
The main goal was to develop a distinctive and memorable custom camouflage pattern that resonated with Red Bull's audience and amplified the event experience. The design successfully captured the essence of Red Bull's brand attributes, incorporating elements of excitement and adventure into a visually striking pattern. The jerseys and merchandise created with the custom design effectively enhanced brand visibility and engagement during the event.
Results
The custom camouflage pattern and corresponding merchandise made a significant impact at the Red Bull event, garnering positive feedback from attendees and enhancing the overall event atmosphere. The distinctiveness of the design contributed to increased brand recognition and affinity among participants and spectators alike. Beyond the event, the success of the project strengthened Red Bull UK's reputation for innovation and creativity in branding and merchandising.
Services
Product
,
Graphics
Client
Red Bull
Year
2019
Services
Art Direction, Branding, Strategy, Website Design
Client
BBC
Year
2022
Website
bbc.com
Challenge
One of the primary challenges was to create a camouflage pattern that not only stood out but also aligned seamlessly with Red Bull's energetic and adventurous brand image. Ensuring the pattern was versatile enough to be applied across different types of merchandise while maintaining its visual impact posed another challenge. Additionally, meeting deadlines and production timelines for event readiness required efficient coordination and execution.
Goal
The main goal was to develop a distinctive and memorable custom camouflage pattern that resonated with Red Bull's audience and amplified the event experience. The design successfully captured the essence of Red Bull's brand attributes, incorporating elements of excitement and adventure into a visually striking pattern. The jerseys and merchandise created with the custom design effectively enhanced brand visibility and engagement during the event.
Results
The custom camouflage pattern and corresponding merchandise made a significant impact at the Red Bull event, garnering positive feedback from attendees and enhancing the overall event atmosphere. The distinctiveness of the design contributed to increased brand recognition and affinity among participants and spectators alike. Beyond the event, the success of the project strengthened Red Bull UK's reputation for innovation and creativity in branding and merchandising.
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